“Creative muscle drives change within the best businesses today, and creative marketers have never been better positioned to lead the way.
- Rachel Barnes, editor, Marketing magazine
We are proud to announce that Sky Media is our New Thinking Awards Headline Partner
"New thinking is an admirable concept but it does have its drawbacks, as we all know from experience. It takes considerable time, focus and energy, all of which has to be either diverted from elsewhere or conjured up afresh. It also has a strong tendency to trample on toes, pet projects, prejudices, assumptions, old habits and convenient ways of doing things. And the most frustrating thing of all - it doesn’t always work out as planned. So by definition new thinking is disruptive, and businesses and individuals need courage to pursue their bright ideas. However when the light bulb moment is given power, it sparks debate and energises decisions. Suddenly you find that everyone’s engaged and stimulated: not just switched on, but connected too. At Sky Media we believe in the power of new thinking, and want to celebrate and acknowledge those who also believe in better. Great ideas and fresh approaches lead to progress and success, and we’re proud to be a part of these awards."- Rachel Bristow, Director of Partnership, Sky Media