“I’m proud to unveil the inaugural Marketing New Thinking Awards.

We've designed these awards to cover the strategic, creative and executional aspects of marketing. But at the core, it's all about new thinking. This is for marketers, and their agencies, who are embracing change, evolving, creating. As a result they are crafting brands ready for tomorrow, supported by world-class marketing.

We are well aware there is no shortage of awards shows out there. And, as is the same with our magazine and online content strategy, we never want to be contributing to the noise and clutter. Less is more and you will immediately notice that we have just 12 categories.

We hope the fact that the categories are designed upon strategic themes relevant to all marketers will mean these awards become an industry benchmark on strategy, ideas, execution and impact - and inspirational work from which we can all learn.

We have identified 12 important stories - from Cultural Shift to the Power of Partnership - that reflect why this industry is so dynamic and is centrally positioned to drive change.

We invite the industry to come together to champion, share and learn from the most inspirational marketing, and to celebrate how best-in-class new thinking fosters change and progress.”

- Rachel Barnes, editor, Marketing magazine

A Word from our Partner

"Can any five-year period in history match the last five years, in terms of the extraordinary changes in consumer behaviour? Will any five-year period equate to the next five, in terms of how people will evolve their habits?
 
Sky has been and remains at the heart of many seismic consumer trends in the UK over the last two decades, and whilst we enjoy seeing consumer take-up of our products and services we know first-hand how much background work is required. We admire those companies which successfully intertwine technology, insight, consumer behaviour, engineering and commercial flair; and the individuals within them who bring those disparate disciplines and people together for a clear commercial advantage.
 
It is a shame but true that the original thinking which goes on behind the scenes is sometimes overlooked. It seems like a huge oversight to let the thinkers or thinking go unacknowledged, or uncredited. We know that every public utterance can’t read like an Oscar-winner’s acceptance speech, but it is good to celebrate thinking which results in great outcomes.
 
Whether the key ingredient is cunning, intellect, analytical ability or a light bulb moment, these awards are about giving credit where it’s due – and that isn’t always as obvious as it first appears."

 - Rachel Bristow, director of partnerships, Sky Media

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  • Today's the day. #NewThinking15 entry deadline is coming to a close. Make sure you submit your entries before 11.59. Good luck marketers!

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