“I’m proud to unveil the inaugural Marketing New Thinking Awards.
We've designed these awards to cover the strategic, creative and executional aspects of marketing. But at the core, it's all about new thinking. This is for marketers, and their agencies, who are embracing change, evolving, creating. As a result they are crafting brands ready for tomorrow, supported by world-class marketing.
We are well aware there is no shortage of awards shows out there. And, as is the same with our magazine and online content strategy, we never want to be contributing to the noise and clutter. Less is more and you will immediately notice that we have just 12 categories.
We hope the fact that the categories are designed upon strategic themes relevant to all marketers will mean these awards become an industry benchmark on strategy, ideas, execution and impact - and inspirational work from which we can all learn.
We have identified 12 important stories - from Cultural Shift to the Power of Partnership - that reflect why this industry is so dynamic and is centrally positioned to drive change.
We invite the industry to come together to champion, share and learn from the most inspirational marketing, and to celebrate how best-in-class new thinking fosters change and progress.”
- Rachel Barnes, editor, Marketing magazine