Categories

This category recognises quick-thinking marketing in today’s always-on social newsroom environment. From seizing on a national moment and standing out from the pack to spotting and creating your own moment that puts your brand at the centre of the news. Whatever the budget, the winner of this award will have harnessed a great idea and insight to create a piece of work in any medium - work that your peers wish they’d thought of for themselves.

Entries to Include:

  1. Your Essay* (up to 1,000 words)
  2. And up to 150 words on each of the following: 
  • What you did and why, including the timeframe from idea to execution. 
  • How you made the decision to go ahead, eg rapid sign off. 
  • How you measured its success.

* The Essay is the critical part of each entry. It can be written by an agency working with their brand client, or directly by the brand. It should tell the full story behind the journey - from idea to creative to execution - outlining any challenges faced and the results achieved.

 

This category recognises pre-eminent, inspiring work that transcends the traditional marketing-sales message, capturing, reflecting or even elevating societal behaviour change. The winning work will resonate with the wider public, and potentially the media, as it captures the zeitgeist. The activity will either show the brand to be culturally relevant or be a standalone piece of work intended to change behaviour or public perception. This award will showcase the power of marketing in society.

Entries to Include:

  1. Your Essay (up to 1,000 words)
  2. And up to 150 words on each of the following:
  • What you did and why.
  • What was the cultural impact of this activity and why does your work matter.
  • How you measured its success.

* The Essay is the critical part of each entry. It can be written by an agency working with their brand client, or directly by the brand. It should tell the full story behind the journey - from idea to creative to execution - outlining any challenges faced and the results achieved.

 

In a digital world, the live experience is ever-more important and will create deep connections between brand and consumer. This is an award to recognise the best live work from brands, from pop-ups to parties and events, and sampling to stunts. The best live brand experiences are likely to follow through online, gaining meaningful social traction and interaction.

Entries to Include:

  1. Your Essay* (up to 1,000 words)
  2. And up to 150 words on each of the following: 
  • What you did and why.
  • Why this work mattered. 
  • How you measured its success.

* The Essay is the critical part of each entry. It can be written by an agency working with their brand client, or directly by the brand. It should tell the full story behind the journey - from idea to creative to execution - outlining any challenges faced and the results achieved.

 

 

 

This award is all about the craft of marketing. We will recognise the most inspirational and brilliantly executed creative, across all media, from a TV ad or online video to exceptional experiential activity. The winning entry will be creative work that is the envy of other brands and agencies, but will go on to inspire others.

Entries to Include

  1. The work
  2. Entries to this brand category must also outline why the work should be considered inspiring in a brief 150 word explanation, but the award is judged on creative excellence.

Please note, this category will be judged on creative excellence.

 

 

This award is specifically for long content, or a distinct content product, such as a film, book or magazine. It recognises the creative process of developing and distributing a bespoke piece of content that is of high value to its audience. The winning entry will showcase a brilliant idea that answers a problem, world-class storytelling, and successful execution and distribution.

Entries to Include:

  1. Your Essay* (up to 1,000 words)
  2. And up to 150 words on each of the following: 
  • What you did and why, including Platforms 
  • Why the work mattered
  • How you measured its success.

* The Essay is the critical part of each entry. It can be written by an agency working with their brand client, or directly by the brand. It should tell the full story behind the journey - from idea to creative to execution - outlining any challenges faced and the results achieved.

 

This content marketing award recognises how this area has developed in the past few years after the rush for companies to all become publishers. Whether it’s through a social platform or traditional media, this award is focused where real consumer-brand conversations have been created and nurtured through content. Content should not sit alone on a brand website or be thrown out there, interrupting life; we want to find out which brands have created content that people want to read and share - all of which drives business outcomes for the brand.

Entries to Include:

  1. Your Essay* (up to 1,000 words)
  2. And up to 150 words on each of the following: 
  • What you did and why, including platforms. 
  • The approach to creating the conversation. 
  • How you measured its success.

* The Essay is the critical part of each entry. It can be written by an agency working with their brand client, or directly by the brand. It should tell the full story behind the journey - from idea to creative to execution - outlining any challenges faced and the results achieved.

 

This award celebrates the use of social storytelling to enhance a brand and deliver meaningful business outcomes. Whatever your social platform, be it Youtube, Snapchat, Instagram, Twitter or Facebook, we want to find out which brands have been able to develop a two-way relationship, to bring value to the social conversation, to create social content that people want to share - all of which has amplified awareness and reputation for the brand.

Entries to Include:

  1. Your Essay (up to 1,000 words)
  2. And up to 150 words on each of the following:
  • What you did and why, including platforms.
  • The approach to creating the conversation.
  • How you measured success.

* The Essay is the critical part of each entry. It can be written by an agency working with their brand client, or directly by the brand. It should tell the full story behind the journey - from idea to creative to execution - outlining any challenges faced and the results achieved.

 

The winner of this award will demonstrate excellence in campaign creation, ideation or delivery for a charity or social cause. You will show how you have identified a specific audience need and created a piece of work (any medium) that answers this brief in a way that pushes boundaries, be that through the creative, execution or use of media and delivery method.

It may or may not be pro bono work.

 

Entries to Include:

  1. Your Essay* (up to 1,000 words)
  2. And up to 150 words on each of the following: 
  • What you did and why, including Platforms 
  • Why this Work mattered. 
  • How you measured its success.

* The Essay is the critical part of each entry. It can be written by an agency working with their brand client, or directly by the brand. It should tell the full story behind the journey - from idea to creative to execution - outlining any challenges faced and the results achieved.

 

This award is all about proven results for a brand over a longer term. The winning entry will demonstrate how and exactly what the work delivered for brand growth, for campaigns and wider marketing, from NPD to media. The activity will have been live since Jan 2014 or later. The winning entry will need to paint a picture of why this work was a success with specific ROI measures garnered post-campaign to show proof of effectiveness.

 

Entries to Include:

  1. Your Essay* (up to 1,000 words)
  2. And up to 150 words on each of the following: 
  • What you did and why, including Platforms 
  • Why this Work mattered. 
  • How you measured its success.

  • The Essay is the critical part of each entry. It can be written by an agency working with their brand client, or directly by the brand. It should tell the full story behind the journey - from idea to creative to execution - outlining any challenges faced and the results achieved.

 

The winner of this award will be the brand that used new thinking to transform its business, with a strategy that confirms its place as a brand of the future. The activity will be based on sound insight that goes to the heart of the brand’s purpose to ensure it is healthy and vibrant and has a firm footing for the future. Whether focused around rebuilding trust or a repositioning to reflect changing consumer behaviour, the entries must demonstrate the challenge they faced, the plan they came up with, the action and the results.

Entries to Include:

  1. Your Essay (up to 1,000 words)
  2. And up to 150 words on each of the following:
  • What you did and why
  • Explanation of the insight this was based upon.
  • How you measured success.

* The Essay is the critical part of each entry. It can be written by an agency working with their brand client, or directly by the brand. It should tell the full story behind the journey - from idea to creative to execution - outlining any challenges faced and the results achieved.

 

Today, the industry is all about integrated partnerships, with brands themselves and agencies of all disciplines, from PR to media, from creative to adtech, working together collaboratively. This award will recognise the brand and/or the agency from which the big idea was born and subsequently rolled out and delivered through partners. Big ideas come from all corners of the industry and we seek to shine a light on those players breaking ground with their new thinking.

Entries to Include:

  1. Your Essay* (up to 1,000 words)
  2. And up to 150 words on each of the following: 
  • What you did and why, including platforms.
  • Why this work mattered.
  • How you measured its success.

  • The Essay is the critical part of each entry. It can be written by an agency working with their brand client, or directly by the brand. It should tell the full story behind the journey - from idea to creative to execution - outlining any challenges faced and the results achieved.

 

This award will celebrate the very best apps and mobile product development that have proven their value to brand growth and/or communication. This innovation will specifically answer a need/utility and enhance the position of the brand. You will demonstrate how and why this work has delivered meaningful outcomes for the business, from sales, awareness, reputation or another specific measure.

Entries to Include:

  1. Your Essay* (up to 1,000 words)
  2. And up to 150 words on each of the following: 
  • What you did and why, including platforms.
  • Why this work mattered.
  • How you measured its success.

  • The Essay is the critical part of each entry. It can be written by an agency working with their brand client, or directly by the brand. It should tell the full story behind the journey - from idea to creative to execution - outlining any challenges faced and the results achieved.

 

The winner of this award will show how they have targeted the right consumer at the right moment and right time. By using data sets to build target audiences, combined with the right technology to effectively reach that market, entries should demonstrate high precision in their targeting and proven results. Whether adtech or martech, entries should show how they identified their target consumer and how they successfully reached them, through clever use of technology.

Entries to Include:

  1. Your Essay* (up to 1,000 words)
  2. And up to 150 words on each of the following: 
  • What you did and why, including technology used.
  • Why this work represents new thinking in terms of targeting.
  • How you measured its success, including specific results.

  • The Essay is the critical part of each entry. It can be written by an agency working with their brand client, or directly by the brand. It should tell the full story behind the journey - from idea to creative to execution - outlining any challenges faced and the results achieved.

 

While it’s never been easier to amass data, marketers are still getting to grips with what they should actually do with it. This award seeks to recognise innovative brand activity underpinned by a creative use of data. The winning work will show that data was used not only to solve a problem but also contributed to the brand’s overall marketing mission.

Entries to Include

  1. Your Essay (up to 1,000 words)
  2. And up to 150 words on each of the following: 
  • What you did and why.
  • Why it was innovative.
  • Why was it successful.

* The Essay is the critical part of each entry. It can be written by an agency working with their brand client, or directly by the brand. It should tell the full story behind the journey - from idea to creative to execution - outlining any challenges faced and the results achieved.

 

This award will recognise the best of existing cutting-edge tech innovation. From programmatic to VR to dynamic display to video streaming, the winning entry could come from a broad area of tech innovation. However, the winner will demonstrate how it has used tech in a transformative way for the brand, based on a consumer insight. You will show how this work was much more than a me-too use of tech, delivering real, measurable value.

Entries to Include:

  1. Your Essay (up to 1,000 words)
  2. And up to 150 words on each of the following:
  • What you did and why, including platform
  • Why this is a first and what makes it original. 
  • How you measured success.

* The Essay is the critical part of each entry. It can be written by an agency working with their brand client, or directly by the brand. It should tell the full story behind the journey - from idea to creative to execution - outlining any challenges faced and the results achieved.

 

This award will recognise the best consumer-facing tech innovation. The winner will be breaking new ground and have had a transformative effect on a brand’s fortunes, based on a consumer insight. Whether it’s a cutting-edge app, wearable tech, website or custom technology, being able to demonstrate that the work made a difference to the bottom line is key.

Entries to Include:

  1. Your Essay* (up to 1,000 words)
  2. And up to 150 words on each of the following: 
  • What you did and why.
  • Why is this a first and what makes it original.
  • How you measured its success.

  • The Essay is the critical part of each entry. It can be written by an agency working with their brand client, or directly by the brand. It should tell the full story behind the journey - from idea to creative to execution - outlining any challenges faced and the results achieved.

 

We are celebrating British new thinking that has been exported around the world with commercial success. This award will recognise ‘born-in-Britain’ inventive ideas, products, strategic thinking, creative work, campaign tools, experiential concepts, ad tech, CRM or a digital innovation. In whichever form your ‘invention’ takes, you will demonstrate how and why your homegrown spark of genius gained traction outside the UK. Your work - which could be anything from a TV ad creative to a data analytics tool to product design - will have been in demand from other countries eager to buy-in to your world-class product or idea, resulting in commercial success/brand awareness.

Entries to Include:

  1. Your Essay (up to 1,000 words)
  2. And up to 150 words on each of the following:
  • What you created and why.
  • How it was ‘exported’, why there was demand.
  • How you measured success.

* The Essay is the critical part of each entry. It can be written by an agency working with their brand client, or directly by the brand. It should tell the full story behind the journey - from idea to creative to execution - outlining any challenges faced and the results achieved.

 

This award, judged by Marketing’s editorial team, will go to the brand that is a true leader in marketing innovation in its category and beyond. The brand will have a strong track record in consistently producing effective, ground-breaking activity, inspired by the latest consumer trends. The winner will be a confident, successful business that lives by the mantra of constant evolution.

 

Please note this category cannot be entered directly.

The Grand Prix will be decided by the judges from the category winners. The Grand Prix winner will be the entry that is the best example of the ‘new thinking’ philosophy behind the awards.

 

 

 

  • A week ago we were getting ready for the #NewThinking2016 Awards! See the winners here: https://t.co/iLCBbDPr3E

  • Something to brighten up your Monday - Photos from the #NewThinking2016 Awards are now up! Can you spot yourself? https://t.co/iLCBbDPr3E

  • RT @MediaComUK: Proud to announce our 2 wins at at the @MarketingNTA awards for campaigns with @SkySports and @CocaCola_GB! https://t.co/RV…

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