The winner of this award will demonstrate excellence in campaign creation, ideation or delivery for a charity, social cause or movement - not necessarily for a brand. You will show how you have identified a specific audience need and created an outstanding piece of work (any medium) that answers this brief in a way that pushes boundaries, be that through the creative, execution or use of media and delivery method.
It may or may not be pro bono work.
Within your entry, please include:
- What you did and why, including platforms.
- Why this work mattered.
- How you measured success.
Previous winners include:
2016 winner: Amnesty International, VCCP - The-really-big-and-far-reaching-ad-campaign-they-never-really-wanted-you-to-see
2017 winner: WildAid, Valenstein & Fatt - Join the Herd: Using marketing to fight the ivory trade, and winning