Event Partner

Sky Media

"New Thinking has many different perspectives – from creativity,  the use of data to planning and partnerships.  What I think is the most important feature and can sometimes get lost is the end result – the actual business impact of the campaign. It shouldn’t be jumping onto every new opportunity just to be the first – or following the crowd because it’s the cool thing to do. New Thinking is thinking for yourself - what do we need to achieve, where do I want my brand to be seen, and what is the most effective way of achieving our aims? We want to celebrate those that go their own way, think differently, but ultimately make great strides for their business and customers. We’re thrilled to be part of the New Thinking Awards again."


Rachel Bristow – Director of Partnerships, Sky Media

Sky Media is the advertising sales arm of Sky, offering an exciting array of opportunities on TV, online and on the go. Sky Media represents all Sky's channels and sites, and also sells advertising on behalf of a range of broadcasters including Viacom, Discovery, FOX, NBC Universal, A&E Networks and Sony. Sky Media’s portfolio of channels reaches 50 million people on average in the UK every week.

Sky Media also offers advertisers the ability to better target their campaigns. 

Sky AdSmart tailors what is shown in ad breaks by using publicly available information to identify groups or demographics, and then serves ads that are best suited to those households. As well as helping major advertisers improve the effectiveness of their spend, it also makes television more accessible for niche brands and SMEs by helping them target the audiences and geographic areas that are relevant to them.

We are delighted to welcome back Sky Media as our official event partner for 2017, they have supported the event since it began in 2015 and we look forward to working with them again.

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