Berwin Leighton Paisner

In the space of 18 months, the marketing team at law firm Berwin Leighton Paisner has transformed the way in which legal advice is delivered, by applying visual techniques such as infographics to more than 500 cases. 

The team created the concept after studying 5000 pages of legal documents and identifying more than a dozen ways to simplify complex points using visuals. Examples include ‘red traffic lights mean don’t do it’ and the use of simple timelines to indicate what clients need to do and when. 

The firm spent a year embedding this approach across its PCs, so every one of the team could create effective visual communications in minutes.

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