How to Enter

How to Enter

 The entry requirements are different for each category. Please refer to the category specific criteria before writing your entry.

The entry period is from April 2015 - May 2016

 That being said the majority of the categories require entrants to submit an Essay of up to 1,000 words along with three short answers to category specific questions.

Work that has been used internationally is fine to enter as long as there is a connection to the UK. Whether this be the Agency or Brand is UK based or that the work was created/devised/adapted within the UK.

The work you enter will be potentially published on the awards website, in Marketing Magazine and also at the event, please make sure any information not for publication is either clearly marked or excluded.

 The Category Specific Questions

 For each category entrants are required to respond to three category specific questions. Each answer should be no more than 150 words and will give our judges a great snapshot of the entry. These questions and responses should form the first page of your entry.


The Essay

The Essay provides entrants the opportunity to clearly describe the campaign and the thinking / idea behind it. It offers the chance to paint a full picture of the issues they faced and the background to the challenges they encountered (whether it was from other competitors or wider market forces), why they chose the route they took and the results they achieved. Please feel free to illustrate your Essay to help the judges evaluate your entry.

There are two categories that do not require submission of an Essay. These are as follows:

Creative Excellence

 This award is all about the craft of marketing. We will recognise the most inspirational and brilliantly executed creative, across all media, from a TV ad or online video to exceptional experiential activity. The winning entry will be creative work that is the envy of other brands and agencies, but will go on to inspire others.

Entries to this brand category must also outline why the work should be considered inspiring in a brief 150 word explanation, but the award is judged on creative excellence.


Creative Mobile:  Campaign Excellence

 In a world of ad-blocking and irritating ads taking over our small screens, which brand campaigns are truly moving the medium forward, representing best-in-class mobile creative execution. You will need to demonstrate how you are proactively advancing this area of marketing where reputation is increasingly at stake. The winning work will show creative ingenuity, specifically designed and proven to overcome the problem of annoying, intrusive mobile ads.

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2016 Entry Prices

£390+VAT per entry  Monday 21st March - Thursday 19th May

£450+VAT per entry  (late entries) Friday 20th May - Thursday 26th May


Judging Criteria

The Awards aim to recognise the best new thinking across the marketing spectrum. All measures that you use to judge the success of your work are valid. However, (with the exception of creative excellence) priority will be given to independent data that demonstrates the activity’s effect on sales, market share or consumer sentiment.

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