Adam Boita

Head of Marketing, Pernod Ricard UK


Adam started his marketing career working at PlayStation across EMEA on Disney, Sega and Sony Japan product game portfolio. Moving to PlayStation UK saw him launch PlayStation 3, PlayStation Portable and AAA titles including 24: The Game, Gran Turismo 5 & Killzone. Leaving the video gaming world for the world of Spirits in 2011 he join to work on the iconic Absolut brand which has since doubled in growth, setting up the digital vision and strategy for Pernod Ricard UK. He is now Head of Marketing looking after Power Brands Absolut Vodka and Jameson Irish Whiskey.

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