Aline Santos

Executive vice-president, global marketing, Unilever


"Our industry is becoming increasingly complex, fragmented but also gaining more power.
As advertisers we have a duty to use this power responsibly to shape culture in a progressive and stimulating way.
I am delighted to join as Chair of the judges for the New Thinking Awards. I look forward to being inspired with incredible creativity and great work that truly connects with people, and is diverse and rich in the stories being told."

In her new role as the Chair of Marketing New Thinking Awards 2018, Aline Santos will champion the creative work that celebrates innovative and revolutionary thinking. Her goal is to advocate for creating advertising that can shape culture in a progressive and stimulating way.

In her current role as Executive Vice President for Global Marketing and Global Head of Diversity and Inclusion, championing gender equality in the workplace and in advertising is a top priority for Aline. She has been a key architect of Unilever’s #Unstereotype initiative; a movement to eliminate outdated stereotypes from advertising while promoting progressive portrayals of people. Unilever made the ‘Unstereotype’ commitment public in 2016, and since then has been advocating for industry-wide change through a variety of public platforms around the world. A big step forward was achieved, in 2017, with the launch of the Unstereotype Alliance with UN Women – an industry wide collaboration to make Unstereotype a reality cross-sector and to create impact at scale.
As the head of Unilever’s Global Diversity and Inclusion programmes, Aline understands the importance of empowering people to live their full potential at home, in the workplace and in society.  It is this passion for people and creating space for them to live authentically that has helped her to become an embolden leader pushing the #Unstereotype movement to new heights and bringing Unilever to the forefront of the industry on this journey.

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