Bilge Ciftci

Brand Director, Vodafone UK

 

I was born and raised in Turkey. I studied engineering, and my left brain enjoyed every minute of it. But my creative side eventually won and got me into brand marketing.

I started in P&G as an Assistant Brand Manager in 1998, and enjoyed local, regional, global roles for 13 years. Then technology called, and I joined Vodafone in Turkey in 2011 as Brand Director. I have gone through the roller coaster of positioning a new and foreign brand in the market and growing it from being the last to being just 1.5% shy of market leadership. I then became the Brand Director of Vodafone UK in 2016.

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