Helen Edwards

Co-founder, Helen Edwards


Helen Edwards is an MBA from London Business School and a PhD in

She is the strategic partner at Passionbrand, a boutique brand consultancy
whose clients include Johnson & Johnson, Avon, MetLife, and EDF Energy.
She guest-lectures at London Business School and Bath School of
Management on the MBA brand management elective and is part of the
LBS exec education team.

She is the regular ‘on brand’ columnist for Haymarket publications
Campaign and Marketing, for which she has won the 2017 PPA Business
Columnist of the Year and the 2017 BSME Business Columnist of the Year.

Her book ‘Creating Passionbrands: how to build emotional connection with
customers’ was published in 2005 by Kogan Page, and she recently
contributed a chapter to The Definitive Book of Branding – published by

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