Shortlist 2018
Communications excellence
To be announced on the night
Tap to Flow
MediaCom, The Big Kick, Frank PR
Brand: Suntory/Lucozade Energy
The Big TV Festival
ITV, Sky, Channel 4 & Thinkbox
The Glass and a half Shop
VCCP
Brand: Cadbury
The Undeniable Wonder of Family Life
VCCP
Brand: Amnesty International
TOPSHOP SPLASH!
TOPSHOP (Supported by Fat Unicorn and Your Studio)
Brand: Topshop
#CondomHero: World AIDS Day 2017
Premier with UNILAD
Brand: Durex
CBeebies Everyone's Welcome
CBeebies
Heart Immigration
The Corner London / Jigsaw
Brand: Jigsaw
To be announced on the night
Nothing Beats a Londoner
Mindshare UK
Brand: Nike
Power of 10p
Smart Energy GB
Pumpkin Spice Latte
Manning Gottlieb OMD
Brand: Starbucks
Through The Eyes Of The Fans
Social Chain
Brand: Sky Bet
Zoflora VIP Social at Crufts 2018
Mosquito Digital
Brand: Zoflora
Domino's Recovery Channel
VCCP and Arena Media
Brand: Domino's
How Total Media resurrected forgotten brand, Motorola, on a fraction of their competitors budget
Total Media
Brand: Motorola
KFC FCK
Mother
Brand: KFC
Pumpkin Spice Latte
Manning Gottlieb OMD
Brand: Starbucks
The Secret to Success is...Timing
Manning Gottlieb OMD
Brand: The Royal Mint
#GetTheInsideOut
adam&eveDDB
Brand: Lloyds Bank
Global Coalition Against Daesh: Fighting content with content.
Verbalisation Ltd
Brand: Global Coalition Against Daesh
No One Should Have No One
Manning Gottlieb OMD
Brand: Age UK
OB_S__Y
Anomaly
Brand: Cancer Research UK
PayPal Turkey Dash
Havas Media, Channel Four, Crispin
Brand: PayPal
The Undeniable Wonder of Family Life
VCCP
Brand: Amnesty International
To be announced on the night
Creative and content excellence
Gene Project
adam&eveDDB
Brand: Marmite
KFC FCK
Mother
Brand: KFC
O2 Oops
Havas Media, with VCCP
Brand: O2
Oops
VCCP, with Havas Media
Brand: O2
There's A Glass and a Half in Everyone
VCCP
Brand: Cadbury
Where Everything's Done Proper
Lucky Generals
Brand: Yorkshire Tea
To be announced on the night
CBeebies Everyone's Welcome
CBeebies
Domino's Recovery Channel
VCCP and Arena Media
Brand: Domino's
Beats
Havas Media, PMG, Laundry Service
Brand: Beats
Harnessing the creativity of young people to build a new brand
Ogilvy
Brand: VOXI / Vodafone
Nike - Nothing Beats a Londoner
Mindshare UK
Brand: Nike
No One Should Have No One
Manning Gottlieb OMD
Brand: Age UK
The Chain | Google Pixel 2
Google/Essence/OMD/The Guardian
Brand: Google Pixel 2
The Challenge of Remaining Unexpected
Lucky Generals
Brand: Hostelworld
Alexa Loses Her Voice
Lucky Generals and Amazon D1
Brand: Amazon
Bridgestone Chase Your Dream, No Matter What
WeAreFearless and Golazo
Brand: Bridgestone
Building businesses and brands
Astounding the front row at London Fashion Week
FleishmanHillard Fishburn
Brand: Crocs
Building A Social-First Brand
Social Chain
Brand: Superdry
Co-Creation: The Ultimate Partnership Why Latimer’s Partnership with VOXI by Vodafone was so powerful
Latimer
Brand: VOXI by Vodafone
IHG Crowne Plaza: Downtime
Mindshare UK
Brand: IHG Crowne Plaza
Nākd's Journey
Total Media
Brand: Nākd
The Wonderful Everyday
Mother
Brand: IKEA
Don't Mind if I Baileys
Mother
Brand: Diageo / Baileys
How Beano Became the New Social Currency for a New Generation
Red Brick Road
Brand: Beano Studios
Nike - Nothing Beats a Londoner
Mindshare UK
Brand: Nike
There's A Glass and a Half in Everyone
VCCP
Brand: Cadbury
Amazing People and Teams
NWG In House Marketing Team
Northumbrian Water Group
The Guardian Marketing team
Guardian News & Media
The KISS Network Team
The KISS Network Team
GPJ UK Digital Team
George P.Johnson
GROW@Mindshare
Mindshare UK
Team Ents - the7stars
the7stars
Young, female and formidable: Latimer's Community and Talent Team
Latimer
BLINK
MediaCom
UNILAD - Video Team
UNILAD
Tech, innovation and data-driven excellence
A Million Ads
A Million Ads
M.A.D.I.
Mail Metro Media
Dom Juan
VCCP
Brand: Domino's
Margot: The Lidl Wine Chatbot
Lidl UK
Fanta: The 13th Floor
MediaCom
Brand: The Coca-Cola Company/Fanta
What Will Your Day Bring?
The Distillery
Brand: Voluntary Services Overseas/International Citizen Service
Amazon Echo - The World's First Alexa-Powered Ad
Initiative and Mubaloo
Brand: Amazon
American Airlines: Brand Campaign
MediaCom, Mobsta, Ubiquitous
Brand: American Airlines
British Gas - Dynamically Dealing with the British Weather in Digital Audio
MediaCom, Ogilvy
Brand: British Gas
Hotel Everywhere from Thomas Cook
Thomas Cook Media & Partnerships
Pioneering programmatic with bid factor-based architecture
The Trade Desk
Mindful Monsters
Medialab, Good Innovation and Open
Brand: Scope
Total Media and Kwiff take on the giants
Total Media
Brand: Kwiff
Virgin Trains Loves Driver Rage
Manning Gottlieb OMD
Brand: Virgin Trains
The Honeypot Posters
Grand Visual, Goodstuff, Talon
Brand: Hiscox
