There are many obvious benefits to entering (and winning) Awards:
· To raise a company / agency / individual’s profile.
· To stand out in a competitive market place.
· To help attract new business.
· To prove they’re delivering the best possible product for their clients and to reassure their clients they are the best company / agency /person for the job.
· To showcase their portfolio of work to clients, potential clients and peers.
· To have their work judged and externally benchmarked by leading professionals in the business.
· To boost staff morale and to reward individuals and teams for their hard work.
· To gain fantastic PR opportunities.