How to Enter

Pricing for 2017

£410+VAT per entry  Monday 6th March - Friday 9th June

£475+VAT per entry  (late entries)  Saturday 10th June - Thursday 22nd June

Eligibility window for work - APRIL 2016 - MAY 2017

The entry requirements are different for each category. Please refer to the category specific criteria before writing your entry.

That being said the majority of the categories require entrants to submit an Essay of up to 1,000 words along with three short answers to category specific questions.

Work that has been used internationally is fine to enter as long as there is a connection to the UK. Whether this be the Agency or Brand is UK based or that the work was created/devised/adapted within the UK.

The work you enter will be potentially published on the awards website, in Campaign Magazine and also at the event, please make sure any information not for publication is either clearly marked or excluded.

 The Category Specific Questions

 For each category entrants are required to respond to three category specific questions. Each answer should be no more than 150 words and will give our judges a great snapshot of the entry. These questions and responses should form the first page of your entry.


The Essay

The Essay provides entrants the opportunity to clearly describe the campaign and the thinking / idea behind it. It offers the chance to paint a full picture of the issues they faced and the background to the challenges they encountered (whether it was from other competitors or wider market forces), why they chose the route they took and the results they achieved. Please feel free to illustrate your Essay to help the judges evaluate your entry.

Judging Criteria

The Awards aim to recognise the best new thinking across the marketing spectrum. All measures that you use to judge the success of your work are valid. However, (with the exception of creative excellence) priority will be given to independent data that demonstrates the activity’s effect on sales, market share or consumer sentiment.

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