Pricing for 2017
£410+VAT per entry Monday 6th March - Friday 9th June
£470+VAT per entry (late entries) Monday 12th June - Thursday 22nd June
Eligibility window for work - APRIL 2016 - MAY 2017
The entry requirements are different for each category. Please refer to the category specific criteria before writing your entry.
That being said the majority of the categories require entrants to submit an Essay of up to 1,000 words along with three short answers to category specific questions.
Work that has been used internationally is fine to enter as long as there is a connection to the UK. Whether this be the Agency or Brand is UK based or that the work was created/devised/adapted within the UK.
The work you enter will be potentially published on the awards website, in Campaign Magazine and also at the event, please make sure any information not for publication is either clearly marked or excluded.
The Essay provides entrants the opportunity to clearly describe the campaign and the thinking / idea behind it. It offers the chance to paint a full picture of the issues they faced and the background to the challenges they encountered (whether it was from other competitors or wider market forces), why they chose the route they took and the results they achieved. Please feel free to illustrate your Essay to help the judges evaluate your entry.
The Awards aim to recognise the best new thinking across the marketing spectrum. All measures that you use to judge the success of your work are valid. However, (with the exception of creative excellence) priority will be given to independent data that demonstrates the activity’s effect on sales, market share or consumer sentiment.